For Immediate Release:                                         Contact: Communications Office

October 16, 2014                                                                       (518) 388-3415

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SCHENECTADY, N.Y. -- Time is running out to enter the last second chance sweepstakes drawing for its Cadillac_® & Cash scratch-off game* with the Grand Prize of a brand new 2015 Cadillac_® Escalade^™. The deadline to enter is October 27, 2014 (11:59 p.m. EST) for the final drawing on October 28, 2014.

To registers, players should go to nylotterysweeps.com, and click on the corresponding Cadillac_® & Cash icon where players can enter their non-winning Cadillac_® & Cash tickets to be registered for the second chance sweepstakes. In addition to the Grand Prize of a 2015 Cadillac_® Escalade^™, 40 lucky players will win $500 in cash.

The first second chance sweepstakes drawing for the Cadillac_® & Cash scratch-off game took place on September 9, 2014. The winner of that drawing,     Joseph Esoff of West Babylon, in Suffolk County, chose the cash option for his prize and received a net check of $113,805.

The $5 Cadillac_® & Cash scratch-off game (see attached copy of the ticket), offers players 12 chances to win the top prize of a new Cadillac_® CTS^™ and $500,000 in cash instantly. Cadillac_® & Cash offers a new gaming experience for players to realize the dream of living the Cadillac_® lifestyle. It is available through Lottery retailers throughout the State of New York.

“The Lottery’s Cadillac_® & Cash scratch-off game is a fun and exciting game offering players the chance to go wherever they want to go, and to go there in a Cadillac. With the October 27 deadline for the second chance sweepstakes approaching, we encourage all of our players to enter to win the drawing for a brand new car,” said Gardner Gurney, Acting Director of the Division of the Lottery.

The Cadillac_® & Cash game launched in July 2014 and was supported through a statewide advertising campaign, including social media, as well as radio in English and Spanish, newspaper, digital, and out-of-home advertising. The launch advertising campaign for Cadillac_® & Cash was created by the New York Lottery’s advertising agency, DDB-NY.

* Cadillac_® is a registered trademark of General Motors. General Motors Trademarks used under license to Pollard Banknote Limited Partnership.

About the New York Lottery

The New York Lottery continues to be North America’s largest and most profitable Lottery, contributing $3.17 billion in fiscal year 2013-2014 to help support education in New York State.  The Lottery’s contribution represents 15 percent of total state education aid to local school districts. 

New York Lottery revenue is distributed to local school districts by the same statutory formula used to distribute other state aid to education.  It takes into account both a school district’s size and its income level; larger, lower-income school districts receive proportionately larger shares of Lottery school funding.

Trademarks used under license to Pollard Banknote Limited Partnership.

About the New York State Gaming Commission

The New York State Gaming Commission regulates all aspects of gaming and gambling activity in the state, including horse racing and pari-mutuel wagering, class III Indian gaming, video lottery terminal facilities at race tracks, the state lottery and charitable gaming.

About DDB

DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2013 Cannes International Festival of Creativity, DDB won 93 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.