The New York State Gaming Commission’s Division of Lottery earned top honors in five award categories at the North American Association of State and Provincial Lotteries (NASPL) Annual Conference and Trade Show. NASPL’s annual event showcases the very best in lottery advertising, marketing strategies, new game offerings and more.

“The New York Lottery is proud to be recognized by NASPL for producing creative, effective and responsible campaigns with our advertising partner McCann Worldwide,” said Gaming Commission Chairman Brian O’Dwyer. “The New York Lottery’s advertisements are a part of New York’s culture. We are committed to creating innovative ads that highlight the many exciting games we offer, how every dollar spent on the New York Lottery benefits our state’s public education, and how we promote responsible gaming practices for all players.”

The New York Lottery won the following awards:

• Responsible Gambling Communications – Digital/Social Media: New York Lottery Responsible Gaming Social Bundle
• Digital/Social Media – Social Media-Multicultural/Community Engagement: New York Lottery $500,000 Year of the Snake IGS Social campaign
• TV Advertising – Multicultural/Community Engagement: New York Lottery Sounds Grande (Spanish)
• TV Advertising – Lotto and Daily Numbers Games for Mega Millions Combo
• Special Category - Original Music – Grande IGS Campaign “Sounds Grande”

The New York Lottery and McCann Worldwide were also finalists in several categories:

• TV Advertising Corporate/Beneficiary: Aid to Education – A Chance to Dream
• TV Advertising Coordinated Campaign: Mega Millions Combo Set
• Radio Advertising - Lotto and Daily Numbers Games: Mega Millions Radio - Think Like a Mega Millionaire
• Radio Advertising - Corporate/Beneficiary: Aid to Education - A Chance to Dream
• Radio Advertising - Coordinated Campaign: Grande Radio; Spot 2; Spot 3
• Special Category - Use of Humor - Digital/Social Media: Mega Millions Social
• Responsible Gambling Communications - Coordinated Campaign: Small Risk/Big Gamble

All award-winning and finalist pieces are on the Lottery’s Website.

NASPL advocates for state and provincial lottery organizations on matters of general lottery policy and leverages collaboration, communication, education, and information for the betterment of the industry.

The New York Lottery continues to be North America's largest and most profitable Lottery, contributing $3.6 billion in fiscal year 2024-2025 to benefit public schools in New York State.