For Immediate Release:                                         Contact: Communications Office

July 30, 2014                                                                             (518) 388-3415

                                                                                                  Find us on Facebook and Twitter.

SCHENECTADY, N.Y. -- The New York Lottery today announced the launch of its new Cadillac & Cash scratch-off game* with the top prize of a new Cadillac_® CTS^™ and $500,000 in cash instantly. Cadillac_® & Cash offers a new gaming experience for players to realize the dream of living the Cadillac_® lifestyle. In addition, players have a chance to win a 2015 Cadillac_® Escalade^™ with the second chance sweepstakes.

The newest New York Lottery $5 scratch-off game, Cadillac_® & Cash, offers players 12 chances to win the top prize of a new Cadillac_® CTS^™ and $500,000 in cash. It is available through Lottery retailers throughout the state of New York. The second chance sweepstakes will award two lucky players with a 2015 Cadillac_® Escalade^™, and 80 lucky players will win $500 in cash.

“The Lottery’s new Cadillac_® & Cash scratch-off game is a fun and exciting game offering players the chance to go wherever they want to go, and to go there in a Cadillac_®. We believe this game will attract new players, as well as current Lottery players, who want to get in on the excitement of this new game and the thrill of winning a brand new car,” said Gardner Gurney, Acting Director of the Division of the Lottery.

The Cadillac_® & Cash scratch-off game (see attached copy of the ticket) is now available, along with the corresponding microsite at nylotterysweeps.com. On the microsite, players can enter non-winning tickets into the second chance sweepstakes, with drawings scheduled on September 9 and October 28, 2014 for the Grand Prize of a brand new Cadillac_® Escalade^™.

The Cadillac_® & Cash game is supported through a robust advertising campaign, including social media, as well as radio in English and Spanish, newspaper, digital, and out-of-home advertising during the entire month of August. The launch advertising campaign for Cadillac_® & Cash was created by the New York Lottery’s advertising agency, DDB-NY.

* Cadillac_® is a registered trademark of General Motors. General Motors Trademarks used under license to Pollard Banknote Limited Partnership.

About the New York Lottery

The New York Lottery continues to be North America’s largest and most profitable Lottery, contributing $3.17 billion in fiscal year 2013-2014 to help support education in New York State.  The Lottery’s contribution represents 15 percent of total state education aid to local school districts. 

New York Lottery revenue is distributed to local school districts by the same statutory formula used to distribute other state aid to education.  It takes into account both a school district’s size and its income level; larger, lower-income school districts receive proportionately larger shares of Lottery school funding.

Trademarks used under license to Pollard Banknote Limited Partnership.

About the New York State Gaming Commission

The New York State Gaming Commission regulates all aspects of gaming and gambling activity in the state, including horse racing and pari-mutuel wagering, class III Indian gaming, video lottery terminal facilities at race tracks, the state lottery and charitable gaming.

About DDB

DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2013 Cannes International Festival of Creativity, DDB won 93 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.