NEW YORK, N.Y. – The New York Lottery is taking to the streets with a giant green cash ball to mark the launch of the Empire State’s new Cash4Life multistate game. The green cash ball will play a critical role in determining whether some lucky CASH4LIFE player will win $1,000 a Day for Life or $1,000 a Week for Life. Other cash prizes of $2 to $2,500 will also be available.
Tickets for the Cash4Life game will be sold exclusively in New York and New Jersey. Tickets for the new game go on sale Friday, June 13.
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WHO:
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Special promotional character driving pedicab with giant green cash ball around high traffic NYC streets.
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WHAT:
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Photo opportunity in advance of exclusive New York/New Jersey Cash4Life game launch.
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WHEN:
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June 11 8:45a.m. – 6:30 p.m.
June 12 8:45 a.m. – 6:30 p.m.
June 13 8:45 a.m. – 11:30 a.m. (last stop at Cash4Life launch event at Flatiron Public Plaza).
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WHERE:
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North up 8th Ave – 14th street to 42nd street
Areas passed – 14th street subways – L,A,C,E
Penn Station
Port Authority
South down 7th Ave – 42nd street to 14th street
Areas passed – Times Square Subways
Penn Station
North up 6th Ave – 14th street to 42nd street
Areas passed – 14th street PATH
Herald Square
Bryant Park
South down 5th Ave/Broadway – 42nd street to 14th street
Areas passed – Bryant Park
Madison Square Park
Union Square
North up Union Square East/Park Ave – 14th street to 46th street
Areas Passed – Union Square
Grand Central
South down Lexington Ave – 46th street to 14th street
Areas passed – Grand Central
Gramercy Park
West across 14th street – Irving Pl to 8th Ave
Areas passed – Union Square
14th street PATH
14th street 1,2,3
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NOTES:
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Media are advised to contact Carolyn Hapeman at (518) 527-2388 for scheduling photo availabilities. Timing and routes may vary due to traffic and weather conditions.
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