February 28, 2022
Consumer Alert: Division of Consumer Protection Urges New Yorkers to be Aware of Brushing Scams
Beware of Receiving Packages you Did Not Order
No, These Deliveries Are Not Free Gifts, But a Way to Use Your Identity for Financial Gain
Protect Your Personal Information as Some Online Sellers Are Pitching Products to Get False Reviews
The New York State Division of Consumer Protection (DCP) today warned about a scam that is becoming popular all over the country in which consumers receive a package they didn’t order in the mail. This practice, also known as a brushing scam, targets a recipient and turns them into a “verified buyer” upon delivery for the purpose of writing fake positive online reviews of merchandise in the recipient’s name. These fake reviews fraudulently boost or inflate the products’ ratings and sales numbers, which scammers hope results in an increase of actual sales, and they also compromise your personal information with this illicit practice.
“Online shopping and frequent deliveries offer scammers the opportunity to use your personal information for unscrupulous purposes,” said Acting Secretary of State Robert J. Rodriguez. “Receiving packages you did not order at your front steps does not mean it is your lucky day, but most likely, it is coming from someone using your personal information for their financial gain. Don’t fall for the brushing scams that are using you as a bait to boost their online ratings with fake information.”
How the Scam Works
A person receives a package(s) containing items which were not ordered or requested by the recipient. While the package may be addressed to the recipient, there is no return address, or the return address could be that of a retailer. The sender of the item is usually an international, third-party seller who has found the recipient’s address online.
Successful delivery of the item then turns the recipient into a verified buyer on online marketplaces. The scammer uses the verified buyer’s information to then post a false positive review of a product online and boost the 5-star ratings of the product, encouraging legitimate shoppers that the product advertised has received more positive ratings than it has. Since the merchandise actually received is another product that is cheaper to ship, the scammers perceive this as a profitable pay-off.
As internet shopping has become very popular in recent years, most e-commerce sites rate sellers by multiple criteria and display these seller ratings to customers. It is also a known fact that a good rating can boost sales, and sellers know how important a good review can push ratings for their products. Oftentimes, the number of items sold is usually an important factor in that rating. To give some credibility to reviews, often these brushing scams are aimed to justify a fake review online.
To avoid being victims of brushing scams, the Division of Consumer Protection offers the following tips:
Office of the State Plant Health Director of New York
c/o Christopher Zaloga
500 New Karner Road
Albany, New York 12205
If the item is an unknown liquid or substance, contact the local authorities.
The New York State Division of Consumer Protection serves to educate, assist, and empower the State’s consumers. For more consumer protection information, call the DCP Helpline at 800-697-1220, Monday through Friday, 8:30am-4:30pm or visit the DCP website at www.dos.ny.gov/consumerprotection. The Division can also be reached via Twitter at @NYSConsumer or Facebook at www.facebook.com/nysconsumer.