WILMINGTON, N.Y. --- The 57^th season of skiing and riding at Whiteface Mountain, in Wilmington, N.Y., is underway and the Olympic mountain is celebrating Island Madness, presented by Bud Light, Sunday, Jan. 4.  Lift tickets are just $48 for adults, $42 for teens and $35 for juniors when purchased in advance, online, at www.whitefacelakeplacid.com.

Be sure to join the fun of Sunday’s Park Golf Competition in the Brookside Terrain Park. Prizes will be awarded from Whiteface ski shop partners Cunningham’s Ski Barn, Viking Ski Shop, Lake Placid Ski & Board and Maui North.

After a super day of skiing and riding the east’s greatest vertical, the party moves upstairs to the Cloudspin Lounge for Bud Light drink specials and games.    

For 24 consecutive years, readers of SKI Magazine have tabbed Whiteface Lake Placid number-one in the east for Off-Hill Activities. The magazine’s readers also named Whiteface their fourth favorite spot in the east for Après Ski and Nightlife.

The 2015 survey also tabbed Whiteface as the 10^th top ski resort in the eastern United States. Whiteface also received kudos for Challenge (4), Scenery (No. 5), Character (No. 6), Dining (9) and Overall Value (No.10).

This spring, SnowEast Magazine readers chose Whiteface Lake Placid as their Overall Favorite Ski Resort in New York State and their Favorite Ski Destination.  SnowEast Magazine also voted Whiteface ninth in the east for Favorite Snowmaking.

To learn more about all of the activities and events taking place on ORDA’s Olympic venues, visit www.whitefacelakeplacid.com.

Don’t forget about Coca-Cola’s Why Not Wednesdays? Present any empty Coca-Cola product and get a one-day adult lift ticket for only $45 at Whiteface.  Offer not valid with any other offers, programs, promotions, discounts, or frequent skier products. Limit one ticket per can.

For more information on the Olympic venues and events, and for web cams from five locations, please log on to www.whiteface.com.

Media Advisory: Media planning on coming out to Whiteface to cover skiing and riding over the holiday weekend should contact Jon Lundin, ORDA public relations, at Cell: 518-637-6885, Email: jlundin@orda.org.

-- ORDA --

Established in 1982, the New York State Olympic Regional Development Authority (ORDA) was created by the State of New York to manage the facilities used during the 1980 Olympic Winter Games at Lake Placid. ORDA operates Whiteface, Belleayre and Gore Mountain ski areas; the Olympic Sports Complex at Mt. Van Hoevenberg; the Olympic speed skating oval, Olympic jumping complex and Olympic arena. As host to international and national championships, the Authority has brought millions of athletes, spectator and participants to the region, resulting in significant economic development.